TITLE // Fast Forward Magazine
DATE // 2005
CLIENT // Academy of Art University coursework
Deliverables // Book Design, Logo Design
Design a magazine covering any topic of your choosing. This magazine should have mass
market appeal and distribution. and thus should be presented as such. Content must
include sections found in most magazines such as articles, interviews, and reviews.
Having just returned from a trip to Lake Tahoe in California around the time this
project was presented, there was a sense of eagerness to utilize some of the photos
taken during this short weekend trip in a project. Since much of the visit to Lake
Tahoe involved snowboarding and skiing, it was decided that winter sports would be
the central topic of the magazine.
During the planning process of the magazine the name Fast Forward was chosen for the
title of the magazine, a new term utilized and coined by local snowboarders to describe
someone that participated and enjoyed all types of sports and activities based around
speed and risk. This not only included skiing and snowboarding but also skydiving,
rock climbing, base jumping, and hang gliding. This name changed eventually changed
Fast Forward from a magazine that was marketed purely towards snow sports enthusiasts
to those that have an interest in all extreme sports and the "fast forward" lifestyle.
Each volume of Fast Forward concentrates on a single extreme sport, snowboarding and
skiing being the topic featured in particular issue that was designed. The magazine was
given an overall clean, Swiss design to reflect the beauty and peaceful atmosphere of
the skiing environment as well as give some flexibility of design to a magazine that
switches focus every issue. The covers for the previous two volumes of Fast Forward
were also designed to showcase how the covers would vary from issue to issue.